Source: Russell Athletic

High school athletes put their all into their football careers—but for most of these athletes, their senior year marks the last time they’ll put on a jersey. Russell Athletic is showing how amateur football can impart valuable life lessons in its latest ads from agency Barkley.

Two new videos, “Dear Seniors” and “Dear Coach” highlight the emotional bond between players and coaches. In the first video, New Palestine, Ind., high school football coach Kyle Ralph explains how his players have learned to deal with adversity and how football builds character. In the second video, one of his players responds, speaking about how Ralph taught the team lessons that would make them better people. “We no longer see a big, scary coach. We see the man, husband and father we want to be,” the player said in the ad.


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Dan Guttenplan