HONEY STINGER: Making Healthy, Organic Sports Fuel Taste Good


By Dan Guttenplan, FNF Coaches Editor

Many coaches find it difficult to provide great-tasting energy snacks for their players so that they can maximize their team performance in training and competition. Honey Stinger makes that job easy for coaches.

Beaumont High (Calif.) coach Jeff Steinberg learned quickly last season that – if he wanted his players to listen to his halftime speech – he needed to wait until after he was done speaking to have the trainers distribute Honey Stinger Organic Waffles.

Steinberg said, “We thought there was a big difference in energy coming out of halftime when we handed out the snacks.”

Honey Stinger makes convenient, nutritious and great-tasting energy foods, including Waffles, Energy Chews, Protein Bars, Cracker Bars and Energy Gels. The products are made with organic, all natural ingredients, and loaded with honey as natural energy source.

Steinberg learned about the product while watching UCLA practice last spring. The Bruins are one of 275 NCAA teams that use Honey Stinger at practice or in competition, along with 25 NFL teams and all eight XFL teams.

Steinberg committed to a partnership with Honey Stinger at a coaching convention prior to the 2019 season. After feeding his players the Organic Waffles in practices and games last season, he’s hoping to test other products this season.

“The kids loved it,” Steinberg said. “We were handing them out at practice. If kids looked sluggish or needed a pick-me-up, we’d hand them out.”

Honey Stinger products can be used before, during or after exercise since honey is rich in carbohydrates.

  • When eaten before exercise, honey becomes released into the system at a steady rate throughout activity.
  • When eaten during exercise, honey helps muscles stay nourished longer and helps delay fatigue to keep the body energized.
  • When eaten immediately after exercise, a combination of carbohydrates and protein helps refuel and decreases muscle soreness.

Honey Stinger Director of Sales Shannon Grasser said the company will look to expand its reach in the high school game in 2020 by offering heavily discounted packages for team orders.

“There’s a lot of miseducation out there with younger athletes on how to improve their skills and performance,” Grasser said. “Proper nutrition is a very important piece of training. Beyond high quality ingredients and functional foods, our key focus is we want our products to taste good so the athletes enjoy what they’re eating. This is especially important with young athletes as they can be picky eaters.”

Honey Stinger

Web: www.honeystinger.com

Email: sales@honeystinger.com

Phone: 866-464-6639

Social: @honeystinger

Blog: www.blog.honeystinger.com/

Honey Stinger Products


A thin layer of honey sandwiched between two thin waffles, inspired by a traditional Dutch stroopwafel. A category leader and now a classic, Honey Stinger Organic Waffles are the original energy waffles. They’re easy to digest, taste delicious, and quickly absorb into your system.


Formulated specifically for health-conscious athletes, these bite-size and naturally-flavored soft chews are sweetened with honey and contain 70 percent RDA of Vitamin C. Smaller and softer than other chews on the market, they don’t stick to your teeth, help fuel working muscles, and taste amazing!


Honey-formulated, post-workout bars with 10 grams of whey protein, calcium, antioxidants, and 23 vitamins and minerals. With over 25 percent USDA certified organic honey, these bars taste great with no gluten containing ingredients and no trans fat.