FNF Coaches Talk — Fake Twitter Recruiters, Ron Rivera’s Mentor, An Online Ecosystem

Good evening, Coaches. We’ve got three stories for you.

1. Fake Twitter accounts impersonate college coaches, claim to be recruiting high school football players (HighSchoolOT.com)

I’ve never understood the end game for people who do stuff like this. As someone who gets most of my breaking news on Twitter, it’s always frustrating to like or RT something that turns out to be false. It’s why we’ve almost become trained to question unbelievable news stories.

This is a case of it that applies to high school football.

Several fake Twitter accounts have surfaced recently with imposters posing as college football coaches and asking high school players to send them information in order to be recruited.

The accounts sometimes pose as actual coaches on college staffs. Some of the accounts have subtle giveaways that indicate they are fake, such as a fake account claiming to be a UAB football coach who used the hashtag #GoDragons. UAB’s mascot is the Blazers.

HighSchoolOT reached out to some of the colleges on Tuesday.


How can you protect your players from being schemed by imposters on social media?

2. Ron Rivera wanted to learn about a winning culture, so he went to Jimmie Johnson’s garage (Washington Post)

This is an interesting story about an NFL coach looking to a successful person in a completely different profession for career advice.

Some of us do this at the high school level. We’ve heard of countless coaches bringing in former military men or business leaders for inspirational speeches.

Current Washington Redskins coach Ron Rivera went to NASCAR Cup Series legend Jimmie Johnson for career advice.

Rivera, 58, spent an afternoon observing how Johnson and Knaus went about their business, and one thing he noticed was a consistent ethic in everything they did, even seemingly meaningless details, from the spotless floors of the shop to how everyone kept their shirts tucked in.

Rivera was mainly interested in how they built what he calls “sustainable culture.” It’s the one thing he identifies as absolutely necessary for turning around an NFL team.

Johnson and his colleagues at Hendrick Motorsports also sought out advice from Rivera.

Rivera’s Zen-like advice to Hendrick: “You have to be where your feet are.”

It was a lesson Rivera learned at the Super Bowl after the 2015 season, when he had to try to maintain his team’s focus in the glare of the event and was pulled in multiple directions.
“When your feet are in a meeting, be at the meeting,” Rivera says. “When your feet are at home, be with the family. If your feet are in the car, be in the car.”


What person — outside of the world of football — would you look to for advice on building a winning culture?

3. Create an Online Ecosystem for Your Team (USA Football Blogs)

Here’s a story written by Robert Pomazak, the successful coach of St. Charles North High in Illinois.

He makes the point that regardless of your level of football, coaches are still educators and it is imperative to the overall learning environment that we provide a variety of ways for our football family to interact with our program.

He explores the different avenues a coach can access when building an online ecosystem.

Now before you go and Google search “online ecosystem” please allow me to elaborate. An online ecosystem means having standardized digital platforms that will support your program and players , parents and staff from a teaching, learning , branding and player development standpoint. Online ecosystems are developed to allow your athletes to engage in consistent and meaningful program interactions at an almost continuous rate. By creating a digital learning platform by design, a coach can facilitate a mutually beneficial experience for both player and staff. Without highlighting specific apps, websites etc. here are 3 tips for creating an effective digital ecosystem.


How do you organize your team’s communication efforts online?

What’s driving the conversation in your locker room? Email Managing Editor Dan Guttenplan or Tweet us @fnfcoaches. Don’t forget to use that hashtag #FNFCoachesTalk