Today’s guest is Brad Doherty, athletic director at Branson High School in Colo. In a small rural community with a dilapidated football field, Doherty launched a fundraising campaign for a new turf field in December. In just over three months, he has led an effort that has brought in $440,000. They plan to have a $540,000 project completed by the fall football season.
Doherty goes through all of the steps you need to take to get approval for a project like that as well as how his marketing efforts, grant applications and community outreach led to a viral fundraising campaign.
To check out the specifics of Branson’s fundraising effort, visit: https://bransonschooldistrict.com/football/
Doherty talks about:
Why his program needed a new field (3:00)
What he had to do to get approval from the School Board (5:00)
How a viral YouTube video caught the attention of the entire nation (7:00)
A media and social media strategy that brought national attention to his program (9:00)
How he met his goal of raising $450,000 in three months (13:00)
The secret to applying for grants (17:00)
How he pitted vendors against each other to bring the price down (22:00)
How to create a sense of urgency for donors (27:30)
Why the proposal should include benefits beyond football (33:00)
How he put the kids to work to appeal to donors (35:00)