Digital media companies are targeting high school sports licensing and content deals.

Source: Fortune Tech

High school coaches who are interested in streaming their games or gaining broadcasting revenue might be interested in this bit of news.

Digital media companies looking for other sources of revenue growth are targeting high school sports licensing and content deals, hoping to tap into a surge in online viewing and crack a market too fragmented for most traditional networks.

Online viewing offers new ways to reach a rabid fan base of the about 2.5 million scholastic events held each year, according to PlayOn! Sports. Streaming games have a cost advantage over traditional television and produces a treasure trove of data that can be used to market to advertisers, executives said.

Digital platforms seeking to add or license high school sports content include Monumental Sports Network, a digital platform co-owned by Monumental Sports & Entertainment and NBC Sports, and Pluto TV, whose financial backers include German media giant ProSiebenSat.1, Scripps Networks Interactive and Sky Plc.

For more on this story, visit Fortune Tech.

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Dan Guttenplan