TECHNOLOGY

Cold Daddy: ‘Be prepared’ isn’t just a motto

By Hobby Howell, President and CEO of Cold Daddy

Imagine an ice bath without ice! Cold Daddy’s patented, portable water chillers and insulated tubs pay for themselves. You can depend on Cold Daddy for safe, reliable cold-water therapy when you need it, wherever you need it, for as long as you need it.

I think all coaches would agree that preparation is very important to the success of any team or individual in life. From playbooks to practice schedules to game plans, preparation is key. Player safety is no different. You must prepare for it by teaching new tackling techniques, supplying the best equipment and adhering to UIL practice guidelines.

Have you given any thought to preparing for a heat-related illness that will occur to an athlete in your care?

The Center for Disease Control (CDC) published a study that stated heat illness is the leading cause of death and disability among high school athletes. The CDC estimates that an average of more than 9,000 high school athletes are affected by heat illness each year.

Cold-water immersion is the most effective way to treat heat-related illness, and the fastest method of lowering an overheated athlete’s core body temperature. But you must be prepared. Scrambling around for ice, water and a tub takes time – time critical to the survival of your athlete.

“We have all of that in the training room.”  You have 15 minutes from the onset of heat illness until permanent damage to your athlete begins. That 15 minutes begins much sooner than the point they fall out and are non-responsive. The warning signs occur earlier in the process than that. The time between the recognition of heat illness symptoms until the athlete’s body temperature is lowered is critical!

Programs of all levels and sizes recognize that having an ice bath ready and on or adjacent to your practice area is the best way to ensure that you are prepared. In many programs, an ice bath involves a black plastic tub, water and a large quantity of ice. The challenge here is in keeping the temperature of the water low enough throughout the day to help the athlete that needs it. Ice, as we all know, melts and during practices in late summer, it melts fast.

Cold Daddy began helping programs of all levels prepare for the treatment of heat-related illness in 2011 by developing a patented portable water chiller capable of chilling and maintaining water temperature most suitable for treating this malady. While Cold Daddy products are used routinely as a recovery tool for all athletes after practices or heavy workouts, the instant “on-field” access to cold-water provides the most effective and quickest treatment for heat-related illness.

In preparation for your upcoming season you will make many plans. The responsibility of any coach and his entire staff is not only to win and grow young athletes in the right way but also to ensure their safety. Whatever you are planning for this year, be prepared for the unfortunate event of a heat-related illness.

Cold Daddy

9401 Wildflower Dr.

Woodway, TX 76712

WWW.Colddaddy.com

info@colddaddy.com

1-877-542-5524

Twitter: @getcolddaddy

About the author

Dan Guttenplan