Bryan Harsin, a former Boise State quarterback, assistant coach and offensive coordinator, is entering his fifth season as the head coach at his alma mater. Harsin boasts a record of 42-12 at Boise State, an average of more than 10 wins per season. Overall, his teams have gone 49-17 – including his one season as Arkansas State head coach – and he has led his programs to bowl games in each season.
Boise State’s home field is recognizable to nearly everyone who follows college football due to its blue turf. Installed in 1986, Boise State’s blue turf was the first non-green playing surface in football history and remained that way among Division 1 colleges for almost 20 years.
Since the Bronco Stadium turf is likely more recognizable than that of any other Mountain West Conference school, it would figure to benefit Boise State from a marketing perspective.
“I think it’s important for your program to have some philosophy for your players – whatever it is,” Harsin said. “I don’t think it has to be a blue field. It can be a mentality; it’s an idea. Whatever you decide you want your football team to be about, that’s what it is. For us, being blue collar is something we believe in. That ties into the blue field. Those things go hand in hand. There’s always something symbolic you can do. If you don’t have one, start one. Do something you can hang your hat on for people in the community that says, ‘We’re all a part of something bigger than ourselves.’ Here’s a slogan or saying that resonates with our program. If a coach isn’t trying to develop that in the program, it’s hard to have an identity. With young people, find something fun that guys can utilize as a symbol that motivates them.”
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