A Marketing Solution for Ticket Sales Revenue

By Pat Turner, FNF Coaches Contributor

Huddle, Inc. has discovered a unique way of bringing high schools and corporate sponsors together. Their method involves admission tickets for events like athletics, concerts and theatre productions.

Huddle prints and delivers the game tickets to schools free of charge. That’s where corporate sponsors come into the picture. Those willing to invest in high school activities, receive front logo placement on the ticket along with a coupon or message offer on the back.

Evidently, it’s catching on rapidly.

Since Huddle entered the scene in 2001, more than 10,000 high schools throughout the nation are using the tickets. With the positive feedback, John Vaughn, Senior Vice President for Marketing, expects that number to increase.

“It benefits the schools because we can give them tickets for any event,” Vaughn said. “If they weren’t going through us, schools would have to buy tickets on their own. This way, schools are probably saving $700 to $1,000 a year. It helps because it is sponsorship-driven. We’re meeting the needs of a lot of people.”

Huddle has broadened its horizons by partnering with GoFan to make digital ticketing available. Fans can purchase tickets via the internet and smartphone (iOS and Android). This, in turn, saves on print costs and shipping, making it an ever better deal for schools.

Vaughn sees this method as a game-changer.

“It’s a platform growing rapidly,” Vaughn said. “We looked at digital ticketing for other events and thought, ‘Why can’t we do it for high schools?’ It’s worked out great. People can show tickets on their phones when going through the gates.

“Some of the schools are using scanning modules. It saves people time. There can be a lot of congestion with long lines when people are trying to buy tickets at games. But if Andy bought his ticket digitally, he can show it on his phone and walk right in. I think it’s going to grow.”

Do you have a thought about this article that you would like to share? If you do, email managing editor Dan Guttenplan at dguttenplan@ae-engine.com. Tweet us @fnfcoaches.